Briefing

Ads Decoded Podcast: Gemini Models, AI Search, and Asset Studio Innovations

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Implement Gemini-powered ad creation in Asset Studio and test new AI Search ad formats.

What to do now

Implement Gemini-powered ad creation in Asset Studio and test new AI Search ad formats.

Summary

The season one finale of the Ads Decoded podcast, recorded live at Google Marketing Live 2026, featured product leaders discussing how Gemini models now support Search and YouTube ad creation, and how businesses can reimagine their ads for AI‑driven Search. The episode highlighted new measurement solutions that provide stronger data insights, and the integration of advanced AI models into Asset Studio, enabling advertisers to create optimized assets at scale. Product leaders emphasized the importance of adopting AI‑powered ad formats and the mindset required for success in the AI era. The discussion also touched on the broader strategy behind Google’s AI initiatives and how they align with advertiser needs.

Key changes

  • Gemini models now support Search and YouTube ad creation.
  • AI Search reimagines ad formats, encouraging businesses to adopt AI‑driven search ads.
  • New metrics solutions improve measurement, offering stronger data insights.
  • Asset Studio integrates advanced AI models for optimized asset creation at scale.
  • Podcast highlights product team mindsets for AI era success.

Affects

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Customer impact

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