Advertisers Say They Need More Data From Netflix

Netflix has announced enhancements to its ad targeting and measurement capabilities as it vies for legacy TV network advertising revenue. The platform now offers more granular audience segmentation and improved attribution metrics, according to internal statements. Despite these upgrades, advertisers report that the data available from Netflix is still insufficient to justify their spend. They are calling for richer audience insights, detailed viewership patterns, and more transparent reporting. The lack of comprehensive data hampers campaign optimization and ROI analysis. Advertisers are urging Netflix to provide deeper analytics and third‑party verification tools. The conversation highlights a growing gap between platform capabilities and advertiser expectations.