Amazon Publisher Services Unveils Expansion of Signal IQ Bidstream Testing Tool
Test the expanded Signal IQ tool to identify which OpenRTB signals affect your ad revenue.
Test the expanded Signal IQ tool to identify which OpenRTB signals affect your ad revenue.
Summary
Amazon Publisher Services (APS) announced an expansion of its Signal IQ bidstream testing tool at its annual summit on Wednesday. The original Signal IQ, launched in 2024, has been enhanced to measure how OpenRTB signals influence demand more precisely. The new version adds deeper analytics for bidstream signals, allowing publishers to quantify the impact of each signal on revenue. APS claims the expansion provides clearer evidence for which signals truly drive demand, helping publishers optimize their ad strategies. The tool now offers real‑time testing and reporting dashboards that were not available in the 2024 release. APS also integrated the expanded Signal IQ with its broader Demand Generation platform for a unified view of performance.
Publishers can now experiment with custom signal configurations and see immediate results in the updated interface. The expansion is positioned as a key step toward more data‑driven ad decision‑making in the programmatic ecosystem.
Key changes
- Signal IQ expansion launched at APS summit
- Tool now measures impact of OpenRTB signals on demand
- Original version released in 2024
- Expanded version adds deeper bidstream analytics
- Provides real‑time testing and reporting dashboards
- Allows custom signal configuration
- Integrates with APS Demand Generation platform