Boomi CEO Steve Lucas on AI Adoption and Data Activation
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Summary
Boomi, a data‑activation platform that now serves over 30,000 enterprise customers, was founded in the early 2000s, acquired by Dell in 2010, and spun out in 2021.
In early 2023 Steve Lucas became CEO, bringing experience from Marketo, iCIMS, SAP, Salesforce, and Adobe, and he has positioned Boomi as the leading data‑activation company for the agentic AI era.
Lucas explains that AI will shift from influencing 20% of executive decisions to making 90% within two years, and that data fragmentation is the top blocker to enterprise AI adoption.
Boomi’s first CSM agent sparked internal protest, but the company is now focused on moving data from static repositories to real‑time activation, encapsulated in the slogan “Get your data to the gym.”
The podcast highlights three diagnostic questions for AI readiness: are systems connected, are processes automated, and are systems agentic? It also stresses that change happens at the speed of trust and that data in motion is the only way to create value for AI.
Boomi’s strategic shift from integration platform to data‑activation platform enables real‑time data flow to AI, positioning it as a critical enabler for enterprise AI deployments.
The episode underscores that without connected, automated, and agentic systems, AI will remain a curiosity rather than a decision‑maker.
Key changes
- Boomi now positions itself as the leading data‑activation company for the agentic AI era
- Boomi serves 30,000+ customers and moves more data per second than the Visa card network
- Steve Lucas became CEO in early 2023, bringing experience from Marketo, iCIMS, SAP, Salesforce, and Adobe
- Boomi introduced its first CSM agent, which faced internal protest but marked a shift toward agentic AI
- AI will move from influencing 20% to making 90% of executive decisions within two years
- Fragmentation of data is the top blocker to enterprise AI adoption
- Boomi’s strategic shift: from integration platform to data‑activation platform, enabling real‑time data flow to AI
- Three AI readiness questions: are systems connected, are processes automated, are systems agentic