CMX’s CorIQ AI Platform Boosts Retail Media Reach and ROAS
Explore integrating AI‑driven optimization into your retail media strategy.
Explore integrating AI‑driven optimization into your retail media strategy.
Summary
CVS Media Exchange’s CMX launched CorIQ, an AI‑driven marketing platform that enhances media planning, real‑time optimization, and measurement across its 90 million ExtraCare records, 9,000 locations, and 5 million daily customers. CorIQ applies AI to remove shoppers from segments after purchase, replenish audiences, and reduce repeated messaging, yielding 16% greater reach efficiency, 14% increase in attributed sales, and 15% increase in incremental ROAS. CMX’s ExtraCare loyalty program underpins the data foundation, while Kenvue reported a 30% lift in sales and basket size after adopting the platform. Human oversight remains essential, with CMX ensuring people stay involved in advanced decisioning. The platform demonstrates that AI can personalize at scale while maintaining trust.
Key changes
- CMX launched CorIQ, an AI‑driven marketing platform for media planning, optimization, and measurement.
- CorIQ uses 90M ExtraCare records, 9,000 locations, and 5M daily customers for data.
- AI removes shoppers from segments after purchase, replenishes audiences, and reduces repeated messaging.
- CorIQ achieved 16% greater reach efficiency, 14% increase in attributed sales, and 15% increase in incremental ROAS.
- Kenvue saw a 30% lift in sales and basket size after adopting CorIQ.
- Human oversight remains essential in advanced decisioning.
- The platform demonstrates AI can personalize at scale while maintaining trust.