DonerColle Partners Names Mariana O’Kelly as Chief Creative Officer
Document the new creative leadership structure for internal alignment.
Update internal org chart to reflect new CCO and coordinate creative strategy sessions.
Summary
Doner and Colle McVoy announced a strategic partnership in January, combining leadership while keeping separate teams and clients. Mariana O’Kelly, former Leo Burnett executive creative director, was appointed as the first chief creative officer of the newly formed DonerColle Partners. O’Kelly will shape the creative vision across both agencies, working alongside CEO Jessica Henrichs. The appointment follows DonerColle’s first account win for Hershey’s salty snacks portfolio, a proof point for the new structure. Henrichs praised the timing, noting it is the right moment to bring a creative leader who can unify ambition and deliver the best from both agencies.
The article details the partnership’s structure, the role of the new CCO, and the early success with Hershey’s. It also highlights the strategic intent behind the move: to strengthen creative leadership and accelerate growth.
Overall, the partnership signals a consolidation trend in the agency world, with a focus on creative excellence and client service.
The key takeaway is that DonerColle is positioning itself for accelerated growth by leveraging top creative talent.
The article underscores the importance of creative leadership in agency consolidation.
Key changes
- Doner and Colle McVoy formed a strategic partnership
- Mariana O’Kelly appointed as first CCO
- O’Kelly to shape creative vision across both agencies
- First account win: Hershey’s salty snacks portfolio
- CEO Jessica Henrichs highlighted timing for creative leadership