GM Names Norm de Greve CMO, Announces His 2026 Departure
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Summary
General Motors hired Norm de Greve as chief marketing officer in 2023 after he left CVS Health, and he will depart in June 2026 to pursue a new endeavor. In a LinkedIn post, de Greve highlighted the "largest and fastest marketing transformation" GM achieved, noting that every brand—Chevrolet, Buick, Cadillac, and GMC—became stronger, saw higher consideration, and hit sales records.
GM’s leadership shift continued in October 2025 when Lin‑Hua Wu was promoted to CMO while retaining her role as chief communications officer, moving de Greve into the chief growth officer position reporting to Wu. The announcement comes amid GM’s costly pivot away from aggressive electric‑vehicle (EV) plans, including a $27 billion investment in EVs and autonomous tech, a $6 billion write‑down in January 2025 that rose to $7.6 billion by fiscal year‑end, and a 6 % sales increase in 2025 across all core brands, with GMC and Cadillac setting new records.
Key changes
- Norm de Greve hired as GM CMO in 2023, leaving June 2026
- GM’s marketing transformation was the largest and fastest in company history
- All four core brands saw stronger consideration and sales records
- Lin‑Hua Wu promoted to CMO in Oct 2025, de Greve became chief growth officer
- GM invested $27 billion in EVs, then took a $6 billion write‑down, rising to $7.6 billion by 2025 end
- GM’s 2025 sales increased 6 %, with GMC and Cadillac setting new records