Google Adds AI Performance Insights to Merchant Center for Better Product Visibility

Google has introduced new AI performance insights in Merchant Center to help retailers track how their products appear across AI‑powered shopping experiences. The reporting suite now includes share of voice insights that benchmark brand visibility against similar retailers, shopping funnel performance across discovery, evaluation and purchase stages, product term insights that surface popular conversational shopping queries, and product attribute insights that highlight missing specifications. Advertisers can also identify which structured product attributes—such as color, material or style—are incomplete in their feeds.

These tools reflect Google’s shift toward treating Merchant Center as an AI commerce optimization platform, with AI‑powered shopping surfaces like Search and Gemini becoming more conversational. By providing early visibility into how Google measures share of voice inside AI shopping environments, the new insights enable merchants to optimize product feeds for completeness, context and natural language discoverability. The rollout will begin in the U.S., Canada, Australia, India and New Zealand over the coming months.