Google Ads Data Retention Policy Update: Hourly, Daily, Weekly Data to be Deleted June 1, 2026
Download any hourly, daily, or weekly reporting data older than 37 months before June 1 2026 to avoid loss.
Download any hourly, daily, or weekly reporting data older than 37 months before June 1 2026.
Summary
Google has updated its Google Ads data retention policy, effective Monday, June 1 2026. The change will delete hourly, daily, and weekly reporting data that is older than 37 months. Clients must download any such data before the deletion date or risk permanent loss. Monthly reporting data remains unaffected by this policy shift. The policy applies to all Google Ads accounts, regardless of campaign type. This update does not alter existing ad formats or billing structures. Users should plan data exports accordingly to preserve historical performance metrics.
Key changes
- Hourly, daily, and weekly Google Ads reporting data older than 37 months will be deleted.
- Deletion effective Monday, June 1 2026.
- Monthly reporting data remains unaffected.
- Clients must download affected data before the deletion date.
- Policy change applies to all Google Ads accounts.
- No changes to ad formats or billing.
- Data retention period for short‑term data now 37 months.
- Risk of permanent loss if data not exported.