Google Ads Destination Mismatch Policy Updated to Allow Redirects with Approval
Submit a Google Ads approval request if your final URL redirects to a different domain before launching the campaign.
Submit a Google Ads approval request for any campaign that uses a redirecting final URL before the campaign launch.
Summary
Google is updating its Google Ads Destination Mismatch policy in early July 2026 to permit final URLs that redirect to a different domain, provided advertisers obtain prior approval from Google. Previously, the policy required the final URL to match the landing page domain exactly, ensuring a direct path from ad click to destination. The new rule acknowledges that some legitimate business scenarios—such as domain migration or third‑party hosting—necessitate a redirect while still maintaining user trust. Advertisers must submit a request for approval before launching campaigns that use redirecting final URLs.
Once approved, the redirect can be used for the duration of the campaign, but the final landing page must still comply with all other Google Ads policies, including relevance and transparency. Google will review each request on a case‑by‑case basis, and failure to obtain approval may result in ad disapproval or account suspension. The policy change is effective immediately and applies to all Google Ads accounts worldwide. Advertisers should audit their current campaigns for potential redirects and submit approval requests if needed.
Key changes
- Final URLs that redirect to a different domain are now allowed with prior Google approval.
- Policy change effective early July 2026.
- Advertisers must submit a request for approval before using redirects.
- Approved redirects can be used for the campaign duration.
- Unapproved redirects may lead to ad disapproval or account suspension.
- All other Google Ads policies still apply to the landing page.