Google Ads Expands Financial Advertiser Verification Across Europe
Complete the financial services advertiser verification within 30 days to keep your campaigns running.
Complete the financial services advertiser verification within 30 days of notification to avoid restrictions on your campaigns.
Summary
Google Ads is expanding its financial services advertiser verification program to cover every member state in the European Union and European Economic Area, adding 24 new countries to the existing 18.
The program requires advertisers to prove authorization by national regulators, with credentials verified against official registries to prevent scams. Businesses have 30 days from notification to complete verification or their financial ads will be restricted. The rollout builds on a framework that already blocked or removed 1.6 billion ads in the EU and 327.8 million unauthorized financial ads worldwide. Verification will be introduced in phases across the expanded region. The move aims to increase trust in financial ads and protect consumers from fraudulent offers. Advertisers running financial campaigns must act quickly to avoid disruptions.
Key changes
- Verification program now covers all EU and EEA member states (24 new countries)
- Advertisers must prove authorization by national regulators, verified against official registries
- 30‑day window to complete verification or financial ads will be restricted
- Program already blocked 1.6 billion EU ads and 327.8 million unauthorized financial ads globally
- Verification rollout will occur in phases across the expanded region