Google Expands Merchant Center for Agencies Globally
Use Google Merchant Center for Agencies to manage multiple client product feeds, diagnose issues, and optimize inventory from a unified dashboard.
Configure Merchant Center for Agencies for each client account to centralize product data and enable diagnostics.
Summary
Google is rolling out its Merchant Center for Agencies to all agency users worldwide, building on a launch in the U.S. and Canada. The new tool centralizes product data management for multiple clients, offering a unified dashboard that shows onboarding status, critical alerts, and portfolio‑wide diagnostics. Agencies can filter issues by market or campaign type, monitor store quality metrics and inventory health, and manage promotions directly within the platform. The update also provides insights to identify high‑potential products with low visibility, allowing teams to tag and prioritize them in ad campaigns.
By consolidating workflows, the platform aims to reduce reliance on third‑party feed management tools and streamline product data optimization across shopping and discovery experiences.
Key changes
- Unified dashboard for all client accounts with onboarding status and alerts
- Portfolio‑wide diagnostics that filter by market or campaign type
- Monitoring of store quality metrics and inventory health, including out‑of‑stock products
- Direct promotion management within the platform
- Insights to identify high‑potential, low‑visibility products
- Ability to tag and prioritize products for ad campaigns
- Centralized product data management reduces reliance on third‑party tools
- Improved efficiency for agencies handling many merchant accounts