Google Search Console Expands to Track Social and Video Platforms

Google Search Console has added a new set of platform properties that let marketers monitor the performance of Instagram, TikTok, X, and YouTube directly from the familiar Search Console interface. The update introduces three distinct report types for each connected account: Performance, which displays clicks, impressions, click‑through rate, and average position; Insights, which highlights traffic trends, top‑performing content, and discovery paths; and Achievements, which tracks milestones such as reaching click thresholds over the last 28 days. To set up a property, users must select “Platform Property” from the property selector, verify ownership, and then access the reports, with data becoming available within 48 hours. Google is rolling out the feature gradually, so the option may not appear immediately for all users.

The addition treats social and video posts as rankable content, allowing brands to build search‑intent‑driven social strategies. The new reports cover only Google Search and Discover, complementing native analytics from each platform. By integrating social metrics into Search Console, marketers can identify which formats and topics earn search visibility and adjust their content accordingly. The feature encourages a more holistic view of online presence, bridging the gap between search and social channels.

This move is part of Google’s broader strategy to weave social signals into its search ecosystem, reflecting an industry trend where search engines increasingly consider social engagement as a ranking factor. By providing a unified view of search and social performance, the update helps brands align their content with user intent and improve discoverability across multiple channels. While the rollout is currently focused on the United States, Google plans to expand availability as the feature matures.