Google Tests '1st Order Price' Label on Shopping Ads to Offer New Customer Discounts
Enable the 1st order price label in your shopping ads to offer a special discount to new customers.
Enable the 1st order price label in your shopping ads to offer a special discount to new customers.
Summary
Google is testing a new "1st order price" label on shopping ads that appear within search results. The label signals a special discounted price for customers placing their first order with a retailer. It is a variation of the earlier "First order" label that was tested a year ago. The feature is currently in a testing phase and not yet publicly available. It applies to shopping ads in search and can be toggled by merchants in their Merchant Center settings. The label does not change the underlying ad structure or pricing model. Merchants can use it to incentivize new customers and potentially increase conversion rates. No impact on existing campaign budgets or bidding strategies is expected.
Key changes
- Google tests a '1st order price' label on shopping ads in search.
- Label indicates a special discounted price for first orders.
- Variation of earlier 'First order' label tested a year ago.
- Feature is in testing phase and not publicly available.
- Applies to shopping ads in search.
- Merchants can toggle the label in Merchant Center.
- No change to ad structure or pricing model.
- Potential to increase conversion rates for new customers.