Google Unifies Display Network with Demand Gen Campaigns
Enable Demand Gen for GDN campaigns in your Google Ads account to capture the projected 9.5 % ROI lift by 2027.
Enable Demand Gen for GDN campaigns in your Google Ads account and review the migration tool documentation to plan transition by 2027.
Summary
Google has announced that the Google Display Network (GDN) will be fully integrated into Demand Gen campaigns, allowing advertisers to manage GDN presence directly from the Demand Gen interface. The change covers 2 million sites, videos and apps on GDN and extends to visual surfaces such as YouTube, Discover, Gmail and Google Maps, with channel controls to fine‑tune performance. Advertisers can still run ads exclusively on GDN while benefiting from streamlined campaign management and new features revealed at Google Marketing Live. On average, adding GDN to Demand Gen campaigns yields a 9.5 % increase in ROI, and the food‑delivery platform GoFood reported a 24 % drop in CPA and a 19 % rise in conversion volume after the shift. Google will provide a migration tool to guide the transition, with full rollout expected by 2027. To prepare, advertisers should consult the Google Ads Help Center, follow @GoogleAds on social media, and review the FAQ page for detailed steps.
Key changes
- GDN can now be managed directly within Demand Gen campaigns
- Display ads can still be served exclusively on GDN while using Demand Gen controls
- Campaigns using GDN in Demand Gen see average 9.5 % ROI increase
- GoFood case: 24 % CPA reduction and 19 % conversion volume increase
- Migration tool will guide transition, expected completion by 2027
- Unified environment includes YouTube, Discover, Gmail and Google Maps with channel controls