How to Find Relevant People-Oriented Keywords in Your Niche
Use Ahrefs Keywords Explorer to find the 100 most searched people, filter for gear‑related terms, and apply a Word count filter to target niche celebrity‑gear keywords.
Use Ahrefs Keywords Explorer to find the top 100 searched people, filter for gear‑related terms with the Include filter, and build a category page for each celebrity with the resulting keywords.
Summary
This guide shows how Ahrefs Keywords Explorer can identify the 100 most searched people in the U.S., with Elon Musk topping the list at 4,380,000 searches, followed by Taylor Swift at 3,180,000 and Donald Trump at 2,640,000. The list also includes athletes, actors, and political figures, each with a precise monthly search volume. The article explains how to filter the Matching terms report for gear‑related keywords using the Include filter, and how to apply a Word count filter to find four‑word patterns such as '[first name] [last name] weight loss'.
An example is given for tennis players, where filtering for gear terms yields 960 potential keywords that could be used to create a category page for each celebrity. The article also describes how to use the Matching terms report to observe keyword patterns and how to incorporate these patterns into content strategy. By leveraging these filters, marketers can uncover niche opportunities tied to celebrity gear preferences.
Key changes
- Ahrefs Keywords Explorer lists 100 most searched people in the U.S. with exact monthly search volumes.
- Elon Musk leads with 4,380,000 searches, followed by Taylor Swift at 3,180,000.
- Include filter can target gear‑related keywords for professional athletes.
- Word count filter finds four‑word patterns like '[first name] [last name] weight loss'.
- Filtering tennis players for gear terms yields 960 potential keywords.
- The tool shows linking websites and organic traffic estimates for each person keyword.