Intercom Rebrands as Fin: A Company‑Wide Name Change
Update internal documentation and branding assets to reflect the new company name Fin.
Update all internal and external references to the company name Fin, ensuring product names remain Intercom.
Summary
Fin’s CEO announced that the company formerly known as Intercom has officially changed its name to Fin, while the Intercom product name will remain in use. The announcement notes that Intercom 2, a complete rebuild of the help desk platform, has already launched, and that the company’s 1,400 employees now work under the Fin brand. Fin will focus on the customer agent platform that drives the company’s future, while Intercom continues as a product. The rebrand reflects a shift in culture, pricing, product lineup, and investment priorities, with the company positioning itself as the leader in the new customer agent category. The CEO thanked supporters of Intercom over the past 15 years and emphasized that the product and its name will live on, but the company itself is now Fin.
Key changes
- Company name changed from Intercom to Fin
- Intercom remains product name
- Intercom 2 rebuild launched
- 1,400 employees now employed by Fin
- CEO announced the change
- Fin will focus on customer agent platform
- Intercom product continues
- Company culture and pricing model changed