Marketing hiring drops 36% at major tech companies, engineering only 11% decline
Review internal hiring data to align with market trends.
Review internal hiring data to align with market trends.
Summary
SignalFire’s State of Talent Report shows a sharp decline in marketing hiring at major tech companies, with a 36 % drop, compared to an 11 % decline in engineering roles.
Product‑management hiring fell 39 %, while design roles saw a 48 % reduction at majors and 22 % at startups. At the same time, engineering hiring at startups actually increased by 7 %. Attrition rates mirror the hiring trend: marketing attrition sits at 12.2 %, design at 12.6 %, and engineering at 9.2 %. The report attributes the larger engineering hiring share to cuts in other areas rather than a boom in engineering demand. It also notes higher departure rates in support roles despite lower hiring. The data focuses solely on in‑house roles at large tech firms and early‑stage startups, excluding agency or PPC work. The findings suggest a widening gap between marketing and engineering talent needs within the tech sector. Whether this trend extends beyond big tech remains uncertain, but it highlights a potential shift in internal team priorities.
Key changes
- Marketing hiring dropped 36 % at major tech companies.
- Engineering hiring dropped 11 % at majors but increased 7 % at startups.
- Product‑management hiring fell 39 %.
- Design roles fell 48 % at majors and 22 % at startups.
- Attrition rates: marketing 12.2 %, design 12.6 %, engineering 9.2 %.
- Hiring decline attributed to cuts in other areas, not engineering boom.
- Support roles see higher departure rates despite lower hiring.
- Trend may not extend beyond big tech.