Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data
Enable the new MCP server so brands can query media performance via ChatGPT, Claude, Gemini, and other AI platforms.
Enable the MCP server and test queries with ChatGPT, Claude, and Gemini to confirm media data is returned correctly.
Summary
Measured has introduced a Model Context Protocol (MCP) server that lets brands ask AI platforms such as ChatGPT, Claude, Gemini, and others about their media performance. The MCP server exposes media measurement data through a standardized protocol, allowing real‑time queries directly from AI chat interfaces. By integrating with existing media dashboards, the tool eliminates the need for manual data exports and provides instant insights into incremental media impact. The protocol supports incremental data queries and is designed to work with future LLMs, ensuring scalability as new AI models emerge. This new capability empowers marketers to obtain media performance answers on demand, improving decision‑making speed and accuracy.
The launch marks a shift toward conversational analytics, where media data can be accessed through familiar chat tools rather than complex dashboards. Measured’s MCP server is positioned as a bridge between traditional media measurement and the growing ecosystem of AI assistants.
Marketers can start using the MCP server to query media performance metrics, test responses from ChatGPT, Claude, and Gemini, and integrate the results into their reporting workflows.
Key changes
- Launch of the Model Context Protocol (MCP) server.
- Allows brands to ask ChatGPT, Claude, Gemini, and other AI platforms about media performance.
- Exposes media measurement data through a standardized protocol.
- Supports real‑time incremental data queries.
- Integrates with existing media dashboards to eliminate manual exports.
- Designed to work with future LLMs for scalability.