Samsung Deploys ChatGPT Enterprise and Codex Globally

Samsung Electronics has rolled out ChatGPT Enterprise and Codex to all employees in Korea and the Device eXperience division worldwide, marking one of OpenAI’s largest enterprise deployments.

The rollout spans R&D, manufacturing, marketing, corporate functions, and other business areas, enabling teams to perform knowledge‑based tasks such as searching, drafting, and data analysis more efficiently. ChatGPT Enterprise provides enterprise‑grade data protection, user and access management, and security controls that fit within Samsung’s governance framework. Codex extends beyond coding, allowing non‑technical staff to generate internal tools, websites, and automated workflows, thereby boosting productivity across the organization. Weekly active users in Korea have grown 800% since February 2026, reflecting rapid adoption. OpenAI and Samsung are also collaborating on advanced memory semiconductors to support next‑generation AI infrastructure. The deployment demonstrates how large enterprises can embed AI as a core platform for innovation and operational efficiency. Samsung’s use of Codex for both technical and non‑technical work illustrates the versatility of the model. The partnership underscores the importance of secure, governed AI usage in a global company. Samsung’s initiative serves as a case study for other enterprises considering similar AI adoption.