Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply
Update your podcast campaigns to use the new Spotify Ad Server format for guaranteed and PMP deals.
Update your podcast campaigns to use the new Spotify Ad Server format for guaranteed and PMP deals.
Summary
Spotify has fully absorbed Megaphone into its ad server, affecting all podcast publishers using the platform. Priority and Standard Guaranteed campaigns must now use the updated Spotify Ad Server format. PMP deals that do not adopt the new format are no longer supported, creating a migration deadline for publishers. The change impacts all campaigns that relied on Megaphone’s legacy infrastructure. Publishers must update their campaign setup to comply with Spotify’s new requirements. The absorption reflects Spotify’s strategy to consolidate its advertising ecosystem. It also signals a shift toward tighter control over ad inventory and delivery. The article warns buyers that failure to migrate will result in campaign disruptions.
Key changes
- Spotify has fully absorbed Megaphone into its ad server.
- Priority and Standard Guaranteed campaigns must use the updated Spotify Ad Server.
- PMP deals not using the new format are no longer supported.
- The change affects all podcast publishers using Megaphone.
- Campaigns must be migrated to the new Spotify Ad Server today.