Yoast AI Brand Insights Adds Claude for Cross‑Platform Brand Visibility Tracking

Yoast AI Brand Insights, part of the Yoast SEO AI+ plan, now supports scanning brand visibility on Claude in addition to ChatGPT, Perplexity, and Gemini. The new feature lets users compare how all four platforms describe the brand, view historical data, track mentions, sentiment, and citations, and monitor changes in the AI Visibility Index. The addition is free for existing AI+ customers and appears as a new option in the MyYoast dashboard at the next analysis. If you are not on AI+, upgrading grants access to brand insights plus on‑page SEO tools, content optimisation, and AI‑powered insights. The rollout reflects growing consumer reliance on AI for research, with 64% planning to use it in 2026 and small‑business adoption tripling in two years. Yoast emphasizes that each platform builds its own brand view using different sources and reasoning, so seeing all four together provides a more complete picture. The feature is designed to help marketers understand how their brand is perceived across emerging AI search engines. No code changes are required for existing customers; simply log in to MyYoast and run a new analysis.