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Check your CTV targeting strategy to incorporate AI‑driven insights.
Track admin hours, standardize naming conventions, and evaluate AI‑native ad management tools to reduce cross‑network drift.
Check your data quality metrics before deploying AI models.
Check your ad ops workflow for AI integration points.
Check if your attribution model aligns with Snap's Unified Attribution framework.
Check your influencer contracts to include CPM and performance metrics.
Check if your marketing stack can be modularized to support agentic AI workflows.
Check that your bid adjustments are updated in real time to match auction speed.
Check how your product research funnel integrates AI chatbot interactions.
Check your campaign complexity metrics against AI readiness thresholds (80‑90% complexity).
Use Asset Studio with Gemini Omni to generate multimodal assets and run 1‑Click A/B tests.
Check Lupa Systems' acquisition for potential media partnership opportunities.
Check the new Adthena ChatGPT Intelligence Platform and evaluate adding it to your clients’ ad reporting workflows.
Check Apple’s entertainment expansion for potential brand partnership opportunities.
Integrate Mutinex and Tracer to enable monthly MMM and cut analysis time to weeks.
Review the new Performance Max steering and reporting settings to ensure first‑party audience exclusions are correctly configured.
Review your agency’s HubSpot billing processes and update contracts to reflect outcome‑based pricing.
Upgrade your existing Google tags to the new visual setup flow in Data Manager and enable the map view to monitor data flows and reduce configuration errors.
Update your Google Ads API integration to handle new mobile device platform segment, classic images in DemandGen, passkey support, experiment changes, and data retention policy.
Adjust keyword analysis workflows to account for interpreted search terms in AI‑powered experiences.
Let data drive creative decisions; avoid client bias toward branded creatives that underperform.
Test the new Buy with Google Pay on CTV to confirm two‑click checkout, and experiment with Custom Sponsorships AI‑driven video surfacing to improve brand moments.
Explore integrating AI agents into your media buying workflow to automate data copying, report reconciliation, QA checks, and client explanation drafting.
Add LTV metrics to your analytics dashboards to complement ROAS.
Revise dashboards to focus on actionable insights instead of raw data.
Check the updated Google Ads help docs to understand that primary conversion actions not used for optimization can still enhance predictions.
Ensure your PPC agents incorporate business data such as CRM, product margin, and operational metrics to avoid closed‑loop optimization.
Patch the Fox Fan OS to enable real‑time AI inference on raw video, and integrate AdStudio's contextual engine for scene‑level targeting.
Assess the impact of agent-to-agent campaigns on your media buying workflows.
Enable automatic linking for all eligible Google Ads accounts starting June 10 2026 to capture video metrics.