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Continue using AI Max, Performance Max, and Smart Bidding for AI Search eligibility; monitor QFC as a supplemental metric.
Add a 'How this ad was made' disclosure for generative AI usage in all Google Ads campaigns.
Check the new ID Connection Strength framework and evaluate its integration into your ad tech stack.
Deploy deep learning models to predict creative performance before buying impressions.
Integrate Google Meridian or Meta Robyn into your measurement stack to gain deeper insights into channel performance.
Reevaluate your attribution models to account for declining match rates and shift toward contextual and MMM approaches.
Check your API integration for Smart Campaign creation and migrate to Performance Max before August 3 2026.
Configure Search Services History and Personalized Recommendations settings, adjust auto‑delete periods, and review media‑saving options.
Use the migration tool in Google Ads to move Display campaigns to Demand Gen now.
Migrate campaigns to AI Max and prioritize intent‑based targeting over keyword lists.
Enable Ask Advisor beta for English accounts, test campaign creation via natural language, and monitor for upcoming feature rollouts.
Update your podcast campaigns to use the new Spotify Ad Server format for guaranteed and PMP deals.
Leverage PayPal Ads' cross‑merchant data to validate ROI metrics for your retail media campaigns.
Leverage first‑party data within your CDP to drive more accurate media buys and reduce reliance on third‑party algorithms.
Explore AI-native ad placements in ChatGPT and other platforms to capture emerging audiences.
Review Horizon Media and Intent IQ's audience amplification strategy to identify opportunities for incremental growth in your campaigns.
Enable reach and frequency optimization for video campaign groups and set a unified frequency goal to target the 2.7 per week benchmark.
Review OpenAI's ad revenue forecast and compare it to Emarketer's market estimate to gauge realistic expectations.
Integrate Gemini recommendations into your Demand Gen asset creation and enable Web‑to‑App measurement to track installs.
Assess Walmart’s Vibe.co acquisition impact on CTV ad targeting and attribution.
Complete the financial services advertiser verification within 30 days to keep your campaigns running.
Submit a Google Ads approval request if your final URL redirects to a different domain before launching the campaign.
Configure a centralized tag management system and validate conversion tracking across Google, Microsoft, Meta, and Amazon to ensure accurate attribution.
Create Agency Admin accounts and assign Standard users with custom labels to streamline client access.
Patch your integrations to support SyntheticContentInfo and SyntheticContentAttestation, enable multi‑party approvals, and test the new experiment types before the EU AI Act deadline.
Check your ad accounts for policy violations, ensure branding is clear, and pin your domain to the headline.
Create Demand Gen custom segments for competitor terms, build negative‑intent keyword lists, and design landing pages with clear value propositions and CTAs.
Configure Bluepear to monitor core brand, coupon, review, alternative, misspelling, and localized keywords to capture competitor activity.
Collect additional data from Netflix's ad platform to satisfy advertiser demands.
Track which of your ads receive the Strongest match label as the experiment rolls out.