Brad Geddes on the Evolution of PPC and the Role of AI
Apply Geddes' lessons by focusing on creative strategy and avoiding SKAGs in your PPC campaigns.
Get 5 things to act on each day — instead of 1,500 articles to read. Free, Builder, or Pro.
Update your Claude integration to the 4.8 endpoint and enable Dynamic Workflows for long‑horizon tasks.
Use the migration tool in Google Ads to move Display campaigns to Demand Gen now.
Patch to WordPress 7.0 Armstrong, run accessibility tests on Gutenberg Tabs, Real‑time collaboration, Client‑side media editing, and update theme accessibility reports.
Apply Geddes' lessons by focusing on creative strategy and avoiding SKAGs in your PPC campaigns.